You may have heard of this before and for those that haven’t, it is where you give away something for free that someone can also give away for free. If successful, your piece of information can spread like a virus, enticing thousands to buy from you.

So what’s the secret. You need to release something valuable that can compare to another course selling for at least $100, for free. It really has to be exceptional for people to pass it on to their friends. Quality not quantity, the report needs to be excellent and if it is long, that’s a bonus. Ellaborate as much as you can. It is the awesome principle, “you have to give before you get”, in action.

You can start with a free report or develop a complete course. Keep your competitors in mind and write your material for them. If they can send one of your articles out to their database and put their affiliate links alongside it, their chances of making a sale are increased. In the same token, if the reader likes your article and clicks on your link, you have a chance of signing them up to your mailing list.

Work alongside your competitors and see them as partners rather than competitors. They have abetter chance to earn money by promoting your products and receiving a share rather than their own product all the time. Lift up your competitors and customise your material so that it adds value to what they are doing. By keeping in mind how you can promote them, your likely partners will be more excited about partnering with you. Make sure their product adds value to your customers and vice versa. You’ll make a lot more money by working alongside partners in the same industry than you will alone. Think of all competitors as likely partners, find out how to add value to them, work on your free material and watch your profits soar!