One of the most important rules in marketing your business is that you go where your target market is. With the growing popularity of online social networking websites, it’s a little wonder that more and more businesses are looking for ways to take advantage of the millions of members of these sites. With the use of several widely available tools and networking tactics, you will find that marketing your products or services through this medium is not that hard to do.
Make Friends before Making Money
One of the most common misconceptions of businessmen in marketing their products and services through this medium is considering social networks as just place to post their advertisements on. Contrary to popular belief, posting advertisements that look too much like advertisements are not very effective in this medium. As these social networking sites serve as friend-finder platforms, it is mainly better to maximize its intended function in order to successfully market your products.
Because of this, you’ve to start from scratch and collect friends as you go along. This may sound a bit hard to do at first but keep in mind that having a good number of friends in your network is the best way for your offers to be noticed. This doesn’t mean, however, that you are going to flood the bulletin boards with your products ads right after collecting your friends. Instead, it is advisable to develop real relationships and friendships with those whoever have become your friends by helping them with their concerns, posting your blogs, sending your testimonials, etc. This way, you might be sure that when you offer your product and services to them, they will be interested and you will have more chances of getting sales.
Thankfully, these social networking platforms offer a way to make your task easier by giving you search options in which to limit your likely friends to those whoever might be interested in your particular product or service. If you’ve a pet shop for example, you might need to limit your members search to those people whoever love pets. Similarly, if you are a car salesman, you might often look for those people whoever are of working age rather than those still in college. In social networking sites, you can search by limiting your search criteria to members’ hobbies, interests, location, organizations and more. This will help you limit and focus your marketing efforts towards people whoever are in your target market.
Blogging is a good way to reach out to people whoever might be interested in your service. Remember though that members of social networking websites are not actively looking for products and services so your advertisements would probably be not as effective as you might think.
Instead, try to post blogs that are informative and interesting. These blogs may not convince them outright to buy your products, but you will definitely stand out as someone whoever knows about this particular product. Thus, you will be one of the persons he or she will approach when considering a purchase in this product category.
Internet Surfers’ Choice
This feature may be more important than you think as more and more search engines are integrating the voice of the net users in how it ranks the websites. Today, you can view this through social bookmarking wherein net users can bookmark their most prized sites through an online bookmark website, social search engines and social driven content wherein the users’ preferences and outlooks are given importance in ranking the websites. Users of social networking sites are given the right to vote on how relevant websites or articles are in their search. All these sites are easily accessible and membership is usually free.
With these new set of tools, you can effectively market your products and services to the millions of social networking users.