Do you have a list of words that you like? I used to have a pretty extensive list. I had lots of words on there, but unfortunately I have forgotten many of them because I was not thinking about them enough. This is depressing because that list was such a simple little pick me up to maintain. I also liked that I liked the words for absolutely no logical reason. For example, the word “fusia” was on there and I’m not even one hundred percent sure what color that is, but I like the sound. Incidentally, I’m thinking fusia is a burgundy-ish color.

I once was out to eat with a girlfriend named Kit (actually her name was Katrina and for some reason it was shortened to Kit rather than Kat). The relationship was clearly coming to a close, but we still had a few dinners and drinks in us before the official end. Anyways, that night she told me that she liked the word “perpendicular” and although I was mentally tainted in my thinking about her, because I knew that we were going to break up, at the moment that she said that, she seemed to me the most beautiful woman in the world. I like words and I like people who like words.

Anyways, I just realized that I also like the word “strategy”. I’m not sure why. I like it and moreover, just thinking about it makes me wish I had a strategy…for anything…except marketing. I don’t want a marketing strategy and I absolutely don’t want an world-wide-web marketing strategy. Much like my feelings towards Kit in a positive way, I think that I would be negatively influenced by someone who had an world-wide-web marketing strategy. I don’t even want to think about what I’d feel towards someone who claimed to have the best world-wide-web marketing strategy. So in conclusion, I feel that the word strategy is cool and I also feel that actual strategies are cool, but a marketing strategy to me reeks of exploitative intentions and to me that is just not cool.