These days the world-wide-web is one of the best places to advertise. Still many carpet cleaners do not take advantage of this affordable advertising media. If you are looking to get into world-wide-web advertising you should read this brief article which will give you some tips on what to do to be successful on the internet.
The first thing you need to do is create a website. There are many ways to do this but the simplest is to just use a template. Do a search online and you will find templates readily available for free or for a low charge. Many world-wide-web hosts also offer easy website setup. Godaddy for example can set you up with cheap hosting and a site builder program to get you going in no time. When you build your website remember to keep it brief and to the point. DO not overload your visitors with useless information. Just tell them who you are, why they should use you and how to contact you.
Now that you have a website you need to move on to the next step which is promoting it. You can use traditional print media to advertise your website or use it on your radio or TV ads to give your customers more information but this will get expensive quickly. An easy way to get traffic is to get to the top of the search engines. You can do that by buying sponsored listings which appear at the top of the results. This is called pay per click advertising and the best one is Google Adwords. At first you might think that it is ridiculous to pay $1 or even $5 for one click (visitor) but remember that this is quality traffic. The visitors you get are actively looking for a carpet cleaner. Another option is to buy listings in directories. Do a search for “your city carpet cleaning” and see which directories appear. Then purchase a listing for your website in that category. Be careful not to choose directories that are so overcrowded or filled with ads that your listing will get lost.
I hope these tips have been of use to you. The world-wide-web is only going to get stronger over the next few years. Jump on board now or get left behind.